In my post, The Quick and Dirty Guide on how to Clean Yourself Up, we reviewed a lot of issues that you can encounter when trying to shop more ethically. Sadly, there’s so much crap out there, both online and in stores, to worry about. It’s easy to get overwhelmed and psych yourself out from doing the research, or finally commit to a product in order to phase out the stuff you’re already using.
In the interest of making your life easier, I’ve been coming up with lists of (gender-agnostic) self-care products, in addition to home cleaning products, that you can trust are safe bets for both your health and the planet. You can find all of the 2019 Winter/Spring Master Lists here.
In this post, we’re going to be covering deodorant.
Why being a conscious consumer is important even when using antiperspirant deodorant
If you’re working a regular 9-5 and have to be in an office in person, odds are you’re a lot more reluctant to do things like touch your deodorant — no one wants to hit midday looking sweaty and smelling like that weird funk that happens when you combine antiperspirant and sweat.
If you’re committed to the idea of continuing to use antiperspirant deodorant (no judgment), then you’re likely already convinced that there’s no really “good” option, whatever you pick is going to be unhealthy, and that’s just the way things go. That may or may not be true from an ingredient standpoint (virtually all antiperspirant deodorants contain fragrance, and none of the ones I’ve found are officially phthalate-free), but it’s definitely not true from the standpoint of being cruelty-free.
I’ve mentioned before that there’s no absolutely no reason to buy personal care products that test on animals, but this is all the more important when you consider the chemicals found in your deodorant. Unless you’re already using a deodorant that has a cruelty-free label on it, you’re likely using a deodorant and/or antiperspirant that comes from a company that literally injects that gunk into beagles to see if they die from it (or, you know, otherwise react poorly).
Gross, and awful? Yes. Let’s not linger on that, let’s just look at the alternatives.
Currently, there is only one antiperspirant company that I have found that does not test on animals: Certain Dri. I have used them in the past, and I will likely use their products if I go to an event that requires I wear an outfit that I really, really don’t want to sweat in (so, basically, I’ll never need to use it). Their products are effective at blocking sweat, they don’t test on animals, and they have even a fragrance-free option that you can use at night.
If you’re convinced you need to buy antiperspirant, you can click here to scroll down to the product selection to link out to my personal recommendations.
A case for natural, non-antiperspirant deodorant
When I first started writing this article, I wanted to simply parrot the information I’ve heard about how antiperspirant is linked to Alzheimer’s, but I fortunately did the legwork and I discovered that the jury is actually still out as to whether or not there’s an irrefutable link between Alzheimer’s and aluminum exposure.
That being said, some people are adamant that you absorb basically everything through the skin in your armpits, so there’s very little buffer from any potential toxicity, there. I personally would argue that limiting your exposure to aluminum is probably safer, especially when you consider the fact that we’ve only had antiperspirants for a little over one hundred years (which is arguably not a whole lot of time to measure a lifetime of exposure to aluminum-based antiperspirants).
Perhaps most importantly, I’ll call out something I’m pretty sure Western medicine types don’t think very often: sweat is one of the body’s primary methods for detoxification. If you’re sick, fighting off stealth infections, have recently been exposed to toxins, or just not feeling 100% your best, the use of antiperspirants is inherently going to prevent your body ability to make full use of its detoxifcation pathways to feeling better. #justathought
So, if you think you’re willing to explore non-antiperspirant options, congrats! Your options for cruelty-free, eco-friendly, and healthy deodorant options just expanded considerably!
The road towards healthier armpits
There’s just one step between you and a more natural deodorant life: an armpit detox (also more here). Depending on the individual, it can take up to four weeks before your armpits and their bacteria normalize from having heaps of chemicals and antiperspirants thrown at them. Once that’s over with, the next step is to wade through the gazillion options to find a formula that works for you.
While I can’t help with the detox stage other than assuring you that you will get through it, I at least can help by sharing my hands-on experience with what deodorants work for me and what I’ve heard works for other people.
The important thing to know about natural deodorants is that most of them rely on one of two formulations to block odor: either a baking-soda based one, or some combination of magnesium and/or charcoal. You can expand the information on each below to learn about the potential pros and cons of each:
There’s no telling which of the two will work for you, since it all boils down to your body chemistry. My personal recommendation is to buy a handful of samples from a brand you think you may like and try out a handful to see how the products work with your individual body chemistry.
Product Picks
Now that we’ve gotten all that context out of the way, let’s actually get into the whole point of all this post!
As before, the below products meet the following criteria:
- cruelty-free: no animal testing has been done for the product to reach market, and no animal-derived ingredients are included if the harvesting process can cause harm to the animal (e.g., lanolin harvesting).
- environmentally responsible: the ingredients listed on the label are of nonexistent or relatively low risk to the environment.
- non-hazardous: the phrase “non-toxic” isn’t a regulated phrase, so we’re sticking with “non-hazardous” to keep a safe distance from meaningless marketing terminology. In this case, you should take “non-hazardous” to mean that the product, when used as intended (don’t drink it or bathe in it if the label doesn’t tell you to do so), poses overall less risk of experiencing negative side effects associated with exposure to various chemical compounds.
- consistent results: the product delivers comparable results to conventional products, and works the way you want it to work significantly more often than it does not.
Author’s Note
As usual, this list isn’t sponsored in any way. The products listed below are products that come from brands with which I have experience (direct or indirect, through friends and family) or into which I personally have done extensive research.
Antiperspirant Deodorants
Certain Dri
$5-7 per deodorant container, varies according to options and stores
Pros
- Cruelty-free, PETA certified
- One of only two cruelty-free antiperspirant deodorants available on the market
- The most effective antiperspirant options on the market (shy of getting a doctor’s prescription)
- Because these antiperspirants are so effective, light to regular sweaters will only need to apply this antiperspirant every other day
- Readily available at nearly all common drugstores (CVS, RiteAid, Walgreen’s, etc)
Cons
- Although Certain Dri is cruelty-free, they’re owned by Clarion, which is a company that tests on animals
- Certain Dri no longer offers an unscented version, meaning that there’s greater risk of exposure to endocrine-disrupting ingredients typically found in fragrance
- Ignoring the question of aluminum, the remaining inactive ingredients aren’t ideal
- It can be hard to remember to apply this antiperspirant at night rather than in the morning while getting ready
Author’s Note
Although I personally no longer use antiperspirants (unless I feel it’s necessary for an event outfit), my significant other feels more comfortable using antiperspirants while working in an office environment. To that end, he’s found that the Certain Dri Everyday Strength Solid is a great swap for whatever antiperspirant he was using previously. In fact, he actually can go up to two full days (48 hours) before he has to reapply any deodorant at all.
Certain Dri Everyday Strength Roll-on

$5.12 with 15% off through Amazon’s Subscribe & Save
Certain Dri Everyday Strength Solid

$5.02 with 15% off through Amazon’s Subscribe & Save
Certain Dri Prescription Strength Roll-on

$4.82 with 15% off through Amazon’s Subscribe & Save
Jack Black Pit Boss
$19 for 2.75 oz (78g)
Pros
- Cruelty-free, PETA certified
- One of only two cruelty-free antiperspirant deodorants available on the market
- Form of aluminum alloy used is considered to be gentler/milder, so this may be suitable for more sensitive skin types
Cons
- Although Jack Black is cruelty-free, they’re owned by Edgewell, a company that tests on animals
- Expensive, especially when considering that most users report that this antiperspirant only lasts a month or two with daily use
- Not readily available at drug stores
- Only available in one scent option, which women have described as being very “masculine” smell and not necessarily accessible to everyone
- Ignoring aluminum, the inactive ingredients aren’t ideal
Jack Black Pit Boss Antiperspirant and Deodorant
Natural Deodorants
Routine. Natural Deodorant*
* this is my holy grail deodorant brand
$5 USD / $2-7 CAD for a sample size, $26-35 CAD for a full-size, 58g glass jar (lasts 3-6 months)
Available at Integrity Botanicals (US), Green Jungle Beauty Shop (CA), PureAnada (CA), and Routine (CA)
Pros
- All-natural
- Several vegan options
- Cruelty-free
- The most effective (natural or otherwise) deodorant I’ve found to date
- Charcoal/magnesium options contain prebiotics for bonus odor control
- Full-size options are all packaged in glass jars, rather than plastic
- Brand offers a bunch of different mini/trial size kits so you can try out a bunch of their offerings at once to see which suits your chemistry and scent preferences
Cons
- The two charcoal/magnesium/prebiotic options from Routine are not vegan, as they contain (ethically-harvested) beeswax
- The sample sizes are packaged in small plastic units
- Note: the charcoal/magnesium options still contain a little itty bit of baking soda — those with outrageously sensitive skin still may not be able to tolerate this option
- Some may not like having to use their hands to apply deodorant
Top Picks (Charcoal / Magnesium)

$34 CAD for 58g
$7 CAD for sample jar

$30 CAD for 58g
$7 CAD for sample jar
Sample Kits
Routine Her Faves Minis Kit

$24 CAD for 5 5g minis
Routine This or That Minis Kit

$36 CAD for 12 5g minis
Routine His Faves Minis Kit

$24 CAD for 5 5g minis
Routine Top Sellers Minis Kit

$24 CAD for 4 5g minis
Routine Sensitive Skin Minis Kit

$24 CAD for 5 5g minis
Routine Vegan Minis Kit

$21 CAD for 4 5g minis
Other Scent + Formula Options
Author’s Note
Please note that magnesium is marked on certain formulas/scents with an asterisk (*) to indicate that this is a new formulation of the product. Depending on where you purchase these options, you may not get the new formula. If you specifically are looking for the newer formulation containing magnesium, my personal recommendation would be to buy direct from Routine’s website.
Routine. Blackberry Betty Deodorant
reduced baking soda, contains magnesium*

$26 CAD for 58g
$2 CAD for sample jar
Routine. Blackberry Betty BS-free Deodorant
baking soda free, contains magnesium

$30 CAD for 58g
$7 CAD for sample jar
Routine. Bonita Applebom Deodorant
reduced baking soda, contains magnesium*

$30 CAD for 58g
$6 CAD for sample jar
Routine. Bonnie & Clyde Deodorant
reduced baking soda, contains magnesium*

$30 CAD for 58g
$6 CAD for sample jar
Routine. Cat Lady Deodorant
vegan, reduced baking soda, contains magnesium

$30 CAD for 58g
$6 CAD for sample jar
Routine. The Curator Deodorant
vegan, reduced baking soda, contains magnesium*

$32 CAD for 58g
$7 CAD for sample jar
Routine. A Girl Named Sue Deodorant
reduced baking soda, contains magnesium*

$32 CAD for 58g
$7 CAD for sample jar
Routine. Johnny’s Cash Deodorant
vegan

$26 CAD for 58g
$2 CAD for sample jar
Routine. Johnny’s Cash BS-Free Deodorant
baking soda free, contains magnesium

$26 CAD for 58g
$2 CAD for sample jar
Routine. Like a Boss Deodorant
extra strength baking soda

$28 USD for 58g
$5 USD for sample jar
Routine. Lucy in the Sky Deodorant
vegan

$28 USD for 58g
$5 USD for sample jar
Routine. Maggie’s Citrus Farm Deodorant
reduced baking soda, contains magnesium*

$28 USD for 58g
$5 USD for sample jar
Routine. Napoleon’s Dynamite Deodorant
reduced baking soda, contains magnesium*

$30 CAD for 58g
$4 CAD for sample jar
Routine. Reuben & the Dark & Stormy Deodorant
reduced baking soda, contains magnesium

$30 CAD for 58g
$5 CAD for sample jar
Routine. Sexy Sadie Deodorant
vegan

$28 USD for 58g
$5 USD for sample jar
Routine. Sexy Sadie BS-Free Deodorant
baking soda free, contains magnesium

$28 USD for 58g
$5 USD for sample jar
Routine. Sweet Jane Deodorant
reduced baking soda, contains magnesium*

$28 USD for 58g
$5 USD for sample jar
Rustic Maka
Price varies by product type
10% off through Subscribe & Save program on Rustic Maka’s website
Pros
- Vegan
- Cruelty-free, PETA and Leaping Bunny certified
- Uses many organic ingredients (where applicable)
- Fragrances are all-natural and from naturally-derived sources
Cons
- Comes in single-use plastic dispenser tubes
- Fragrance formulations are proprietary, so even though the company uses all natural fragrance, you still won’t know the exact ingredients
Author’s Note
It’s worth mentioning that, although I personally had minimal luck with this brand (I found I needed to reapply at least once a day for odor protection), I’ve observed that I’m in the minority. This brand tends to get rave reviews and the “Luna Bliss” option is a fan favorite option for both performance and scent.
Baking Soda Free Formulas
Rustic Maka Calming Fields BS-Free Deodorant
baking soda free

$14.99 on Amazon
$9.90 through Rustic Maka’s Subscribe & Save
Rustic Maka Dream Catcher Magnesium-Infused Deodorant
baking soda free, contains magnesium

$14.99 on Amazon
$9.90 through Rustic Maka’s Subscribe & Save
Rustic Maka Lemongrass Gardens BS-Free Deodorant
baking soda free

$14.99 on Amazon
$9.90 through Rustic Maka’s Subscribe & Save
Rustic Maka Lunar Bliss Activated Charcoal + Magnesium Deodorant
baking soda free, contains magnesium and charcoal

$14.99 on Amazon
$9.90 through Rustic Maka’s Subscribe & Save
Rustic Maka Takes Two to Mango Activated Charcoal + Magnesium Deodorant
baking soda free, contains magnesium and charcoal

$14.99 on Amazon
$9.90 through Rustic Maka’s Subscribe & Save
Rustic Maka Wind of Change Magnesium-Fortified Deodorant
baking soda free, contains magnesium

$15.99 on Amazon
$10.80 through Rustic Maka’s Subscribe & Save
Baking Soda Options
Rustic Maka Calming Fields Deodorant

$13.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Rustic Maka Lemongrass Gardens Deodorant

$13.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Rustic Maka Naughty Butter (Unscented) Deodorant

$12.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Rustic Maka Rough Rivers Deodorant

$13.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Rustic Maka Sweet Lemonade Deodorant

$13.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Rustic Maka Take A Hike Deodorant

$13.99 on Amazon
$9.00 through Rustic Maka’s Subscribe & Save
Agent Nateur Deodorant
varies per product scent
$7.99 for 4 samples of any product of your choosing through The Detox Market
Pros
- Convenient to use stick application
- With the right formulation/scent for your body chemistry, a little goes a long way
- Gorgeous packaging helps make using natural deodorants more appealing
- You can sample all four of the Agent Nateur deodorants through The Detox Market’s sample program, which offers 4 samples for $7.99 (+ $1.99 S&H)
Cons
- None of the Agent Nateur’s bs-based deodorants are vegan (they contain both honey and beeswax)
- Agent Nateur is not officially cruelty-free: they make no mention of it on their website, and they didn’t respond to me when I reached out for clarification on their cruelty-free status
- Comes in single-use plastic tubes
Author’s Note
Up until I discovered Routine’s Superstar deodorant, I was in love with Agent Nateur’s Uni(Sex) No. 5 deodorant (originally called Holi(Man), until they realized that women loved this formulation, too) for odor protection. Out of the container, I was completely unenthused with the scent, as I found the only fragrance note to be “overwhelming incense stick.” A few hours after I applied it, however, I began to love it: somehow, the formula reacts with your body and unfolds into this really intoxicating, exotic, semi-sweet earthy smell. It’s phenomenal for a day-to-night level of odor control, but I ultimately found the baking soda a little too much for my armpits. I can use this for a day without issue, but repeat days are when it gets challenging for my skin and I start to develop the dreaded baking soda rash.
In terms of the other fragrance options, I had decent success with Holi(Stick) No. 3, but Holi(Stick) Sensitive ended up being my least favorite mostly because it was the least effective at odor control for me, personally. Holi(Rose) was almost as ineffective, if not equally so, as the baking soda free option, but I’ll admit I haven’t worn it enough times to be able to assess if the days I tried it were just hot/sweaty days that pushed it past its limits.
Agent Nateur Holi(Stick) Sensitive Deodorant

$28 for 1.7 fl oz (50 ml)
Agent Nateur Holi(Stick)
No. 3 Deodorant

$21 for 1.7 fl oz (50 ml)
Agent Nateur Holi(Rose)
No. 4 Deodorant

$26 for 1.7 fl oz (50 ml)
Agent Nateur Uni(Sex)
No. 5 Deodorant

$21 for 1.7 fl oz (50 ml)
Products to Boost Your Natural Deodorant’s Efficacy
If you’re going completely natural with your deodorant, there are a couple of products you can try to help your natural deodorant go the extra mile in terms of odor protection. Note that these products are more of a mix-and-match type situation: you don’t need to pair these items below with the same brand, since they all theoretically behave in similar ways. Again, it all just comes down to your individual body chemistry!
Author’s Note
I personally use the Kaia Naturals Underarm Charcoal + ACV Bar and love it for helping improve the efficacy of deodorants. That said, any activated charcoal soap bar is likely a good investment — both for undergoing an armpit detox and for continued use. I haven’t used the primer or body powder (I find I don’t need them with my new favorite deodorant), but the primer in particular may be helpful in preventing irritation from baking soda based formulas.
Rustic Maka Detox Kit
contains detox soap, konjac sponge, mask (body/face), and deodorant primer
Kaia Naturals Underarm Charcoal + ACV Bar
formulated with charcoal and apple cider vinegar to help detoxify skin and balance pH
Meow Meow Tweet Underarm Primer
designed to help prevent underarm irritation
Meow Meow Tweet Body Powder
designed to help manage excess moisture
That’s pretty much all for this installment! Before closing out, I’ll leave you with a quick reminder: there are tons of other eco-friendly natural deodorant options out there, including brands you can find at a health store/Whole Foods (think Schmidt’s, Primal Paste, JASÖN, or Every Man Jack, to name a few). If you’re disappointed to see that your deodorant didn’t make the list, there may be a reason:
- in some cases, I didn’t include a deodorant brand because they didn’t have reliably good reviews and I haven’t personally used them;
- in other cases, like with Schmidt’s, it’s because the brand is owned by a parent company that tests on animals and isn’t 100% cruelty-free;
- in cases like Every Man Jack deodorants, I didn’t include them on the list because of their use of undesirable/unhealthy ingredients like fragrance/parfum, which can contain up to 3,000 different (undisclosed) chemicals, many of which can potentially be endocrine disruptors.
Moreover, I personally have tried and used all three of the natural deodorant brands I’ve recommended in this list, and I’ve used one of the Certain Dri antiperspirants listed, too. Given those facts, I figured there’s no good reason for me to recommend brands with which I have no direct or indirect experience.
All that said, please let me know what your experiences are with natural deodorant. If you’ve found one that I’ve missed and you swear by, drop me a comment and I’ll check it out! Who knows, I may update this post to reflect your recommendation 🙂
Until next time!